Protection for British food and drink under new rules and logos
New and independent Geographical Indications (GI) schemes will guarantee the authenticity and origin of regional and traditional foods at the end of the Transition Period, Defra has revealed.
The three new UK GI logos, protected designation of origin (PDO), protected geographical indication (PGI) and traditional speciality guaranteed (TSG), will come into effect on January 1, 2021.
Registered producers will have until January 1, 2024 to change their packaging to display the new UK GI logos.
Stilton cheese and Melton Mowbray pork pies, among other products, will carry the new logos to help shoppers buy with confidence and provide intellectual property protection for producers to stop imitations.
Defra Secretary George Eustice said: “The new UK protected food name scheme will replace the old EU one and will ensure that we continue to recognise and celebrate protected food names and local recipes across our country.
“The new logos launched today will become a staple on supermarket aisles in the UK and mean shoppers will be able to pick the best of British, from Scotch whisky and Welsh lamb to Cornish clotted cream.”
Approximately a quarter of UK food and drink exports by value are GIs, worth £6 billion in export value in 2019.
Nicholas Rodda, Rodda’s Creamery managing director, said: “The new GI status will not only strengthen the authenticity of our Cornish clotted cream on a global stage, but also provide new opportunities for our business conversations internationally.
“We were delighted to be involved in the development of the GI logos, ensuring the prestigious nature of the PDO is represented within the new designs.
“The new GI status will ensure consumers can continue to enjoy Cornish clotted cream with knowledge that it has been made in Cornwall, with Cornish milk and crafted using traditional methods.”
Guidance can be found on GOV.UK including the simplified process on new UK GI application.